Once you’ve convinced an Instagram user to follow you, it can be tempting to sit back and admire your work. Engage with new followers to build relationships Test the engagement rates and reach of your Stories with different stickers to see which ones have the best impact on your follower count. The best part? Users can share your Story to their own Stories, meaning that engaging content can quickly become viral and attract new audiences and followers to your profile. Illustrations to help you stand out from your competitors, like we do on the Man圜hat profile.Defined color schemes across all your content to aid brand recall and association.A jigsaw approach to build individual posts into larger images.Borders on your images to help them stand out on your grid.Black and white imagery for a monochrome effect.That aesthetic helps to tie your content together to ensure continuity and memorability. To make an instant and lasting impression, try using a grid theme - a particular design style you follow when posting new content to your profile. Use a grid theme to make an instant impressionĪfter your bio, the next thing visitors will check out when debating whether to follow your business’s Instagram profile is your grid content. Choose a relevant hashtag and include it in your bio to make yourself more visible to your target audience. Calls to action, such as a shop button or email addressĪlso try adding hashtags to your bio - a time-tested follower growth tactic which can increase your reach.A brief description of your services and/or products.A recognizable profile photo (e.g., your brand logo).Play close attention to the following aspects of your Instagram bio: It’s the first thing users see when they land on your profile, and it needs to be inviting and enticing to make people hit that follow button. Your bio is a valuable asset in your Instagram marketing strategy. Optimize your Instagram bio for new visitors Of course, once they find you and check out your profile, they’ll hopefully hit the follow button, too.Ģ. That’s likely because users can follow Instagram hashtags (as well as profiles), which means that people can discover your content even if they don’t follow you. Not convinced? Hashtagged posts generate 12.6% more engagement than those without hashtags. Social media analytics tools like SparkToro.When users click these hashtags, all content shared using that particular tag appears. The Instagram algorithm also uses them to categorize posts. Hashtags are searchable words or phrases that users employ to share content around a particular topic. Use hashtags to reach users interested in your industry Interact with relevant accounts in your industryġ.Experiment with different content formats.Host Instagram Lives to engage audiences.Use influencers to spread your brand message.Share video content to capitalize on demand.Engage with new followers to build relationships.Use Story stickers to generate engagement.Use a grid theme to make an instant impression.Use hashtags to reach users in your industry.Now that you know what not to do, here are some useful tips, tricks and tactics that could increase your Instagram following. 17 ways to get more Instagram followers for your business’s account Plus, fake followers risk your ability to appear in the Instagram feeds of your genuine followers - which won’t help when trying to use the platform as a way to drive customers for your business. If you have a large following but poor engagement, the algorithm will penalize you, and it won’t show your content on the Explore page.
They may be bots or spam accounts, which means you won’t benefit from engagement metrics, such as likes and comments. Paying for followers is a pretty pointless exercise, because the quality of those followers will be poor. A word of warning on buying followersīefore we go any further, there’s one warning: don’t buy followers on Instagram.
Boost followers on instagram app how to#
In this guide, we’ll help you beat the average by showing you how to (sustainably) gain legitimate new followers for your business Instagram account, using tested and successful techniques. Some 90% of Instagram users follow at least one brand on the platform, with 200 million users visiting at least one business profile every day.
Therefore, you need to gain new followers to reach the right people. Great Instagram content is important, but it’s wasted if you don’t have any followers to appreciate it (and learn about your products). Yet the average Instagram business account increases its following by just 1.69% each month. Many brands see Instagram as a promised land of potential customers eagerly waiting to buy their products or services. One of the biggest social media marketing challenges businesses face is growing their audience.
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